The House of Peter Privaloff
The original Peter Privaloff, Russian jeweler and adventurer, grew to fortune and fame in the 18th Century due to his inexhaustible energy and creative genius; he is acknowledged as a major fashion-setter of his time. The House of Peter Privaloff was established in 1998 with the aim of continuing the work of the famous jeweler by rediscovering some of the technologies and secrets which made him the mastermind behind the Russian golden age of jewelry and master craftsmanship. The success of the House of Peter Privaloff is evidenced in it's rapid growth and the ever-increasing demands for its beautiful products.
The last few years have seen a rapid accumulation of wealth in Russia, and more and more Russians are demanding beautiful things, and especially things linking the new Russia with its own rich heritage of master craftsmanship, quality, and perfection.
From its initial emphasis on traditional jewelry and Russian masterworks, The House of Peter Privaloff has expanded the breath of its product line into new collections, such as the Utopia® Collection, or the more avant-garde Bricôlage Collection, as well as silver and glassware and fashion accessories.
But the House of Peter Privaloff has become not only the acknowledged fashion-setter in the field of jewelry, but also in Russian artistic and cultural life in general. For instance, "Privaloff" designs and manufactures most beautiful awards for such important Russian events as the film festivals Kinotavr, and Kinoshok, and other important competitions, such as the Magazine Cover of the Year Awards.
Founder and CEO of “Peter Privaloff”, Marina Korotaeva, recently received by President Putin as one of the ten most successful business women of Russia, says that she returned to Moscow from working in New York to “make the perestroika”, to revive the old Russian traditions and styles.
Today, there are three Peter Privaloff Boutiques in Moscow, in the most posh hotels the Radisson-Slavyanskaya, the Sheraton Palace Hotel and Grand Hotel Marriott.
The different Collections of “Peter Privaloff” such as Utopia, Bricolage, and Classical, attract the most stylish and famous people in today's’ Russia. Among its customers are celebrities, such as politician Vladimir Zhirinovsky, film actress Natalia Andreichenko, sculptor Zurab Tsereteli, singer Irina Ponarovskaya, film director Andrei Konchalovsky and many more businessmen, politicians, artists.
The House of Peter Privaloff, has received unprecedented from the Russian and foreign press, and with its position as the leading Russian luxury brand in Russia, the company is beginning it's push to become the leading Russian luxury brand internationally.
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